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Laurent-Perrier to sponsor VIP zone at O2
Champagne Laurent-Perrier has announced its sponsorship of the VIP balcony at Matter, the live music and clubbing venue at London’s O2.
The room, despite a capacity of up to 350 people, promises a large degree of privacy for its VIP customers with its own entrance and bar and an “unrivalled view of the main room action.”
Laurent-Perrier’s rosé spring blossom campaign, contrasting a pink colour scheme with a black backdrop, was the inspiration for the design of the area.
Head of press for Matter, Dean Driscoll, called the area “an elegant, intimate setting” and added that Laurent-Perrier’s design “complements the look throughout the nightclub.”
Steve Brandwood, sales director at Champagne Laurent-Perrier declared: “This joint venture is really exciting for us and serves to further endorse the longstanding partnership we’ve enjoyed with the like-minded owners of Matter. We are thrilled to be working with a club on this scale, especially on such an exclusive level,”
On Saturday 6 February, Matter will be hosting an exclusive VIP press night, with chart-topping star Eric Prydz as the club’s special guest headliner.
Rupert Millar 26.01.10