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News
Mix it with Tia Maria
Tia Maria is returning to TV for the first time in six years after it unveiled plans for major national £1 million Christmas TV campaign in the UK.
The brand will be rolling out a campaign entitled “Mix It”, focusing on emphasising the liqueur’s mixability and versatility to consumers.
Sarah Harding, brand manager for Tia Maria at First Drinks, said: “Tia Maria is firmly established as the number one brand in the competitive non-cream liqueur category.
“Promoting our adaptability and strong mixability credentials will further cement our leadership status at this key time of year, and we will be actively sought out by consumers.
“We have been off television screens for six years now, but felt the time was right to implement heavyweight TV advertising activity and remind consumers that Tia Maria is a must-stock brand, as it can be drunk in such a wide variety of ways.”
“Tia Maria continues to show growth levels of 2%. This stylish and sophisticated creative will further drive sales throughout the festive season and bars and retailers alike must ensure they have adequate stock of Tia Maria to meet increased consumer demand.”
The “Mix It” campaign will feature on ITV1, Channel 4, Channel 5 and multichannel throughout December.
Alan Lodge, 09.12.2009