New look for London Hill Gin

Ian Macleod Distillers has re-packaged its gold award winning London Hill Gin.

The new label design, developed by Edinburgh based Graphic Partners, updates the traditional London Hill Gin packaging in a bid to create a more contemporary premium brand with greater shelf presence.

A refreshed design is reinforced with the introduction of new black and metallic silver labelling with gold touches.

Like other leading premium gin brands, the new design also favours the trend for smaller label shapes with less wording.

A spokesman for Ian Macleod Distillers said: “This decision ensures that the labelling distils and identifies key elements and USPs of London Hill Gin, making it more accessible to the consumer.”

The labelling also gives greater prominence to the award-winning legacy of London Hill Gin, which includes three gold medals at the annual International Wine & Spirit Competition.

Iain Weir, marketing director at Ian Macleod Distillers, said: “London Hill Gin is an award-winning brand which already surpasses the market leaders in terms of quality and taste.

“The re-package is a more accurate reflection of the gin’s superior quality, flavour and excellent value, which will ensure greater shelf standout and consumer appeal.”

Alan Lodge, 28.10.2009