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Exclusive Champagne jacket in Waitrose
UK supermarket Waitrose has listed an exclusive ‘dinner jacket’ gift pack for the Christmas season, courtesy of Champagne GH Mumm.
Mumm states that the Champagne cooler jacket is designed to “target those dinner partygoers who want to take their hosts a bottle of Cordon Rouge that’s ready-chilled and wrapped in its own stylish attire.”
Jo Spencer, head of marketing in the UK for Champagne at Champagne GH Mumm’s owner, Pernod Ricard, said: “Dinner at home with friends has become the new ‘going out’ in the last six months and this innovative gift presentation will capitalise on the increase in home entertaining that will occur over the festive season.”
The gift pack is expected to retail at £26.99 a bottle.
Jane Parkinson, 26.10.2009