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News
Fish Hoek partners with Dartington
South African brand Fish Hoek has launched a bespoke tumbler in association with Dartington. Called Balancé, to reflect the movement made by the stemless wine glass, it will have the Fish Hoek logo etched onto its rounded base.
The launch of the limited edition tumbler by Fish Hoek’s owner, Constellation, coincides with the brand’s new consumer website www.fishhoekwine.com, where customers will be invited to become "citizen wine critics" by uploading their reviews of Fish Hoek wines, and by doing so providing the opportunity to win a private (at home) tutorial for two, or a pair of tumblers and a case of Fish Hoek.
Customers can purchase the tumblers directly from Dartington’s website www.dartington.co.uk
The launch of the tumblers and the website demonstrate Constellation’s commitment to investing in the South African brand, which has grown by 87% in value in the last year (MAT, 11 July 2009, Nielsen) following the company’s acquisition of Fish Hoek in 2008.
Jane Parkinson, 22.09.2009