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News
Complimentary luxury suite with your Champagne, sir?
Last week (Fine Wine on Thursday, 20.08.09) we brought you news of Krug’s “free” treasure box gift carton, and this week owners LVMH are being that bit more generous – offering Champagne drinkers a room for the night.
The luxury conglomerate is giving guests at north England’s Chester Grosvenor hotel a free suite for those that buy a bottle from Dom Pérignon’s Oenothèque collection of late disgorged older Champagne vintages.
The complimentary room is dependant upon which Champagne is purchased. A 1995 release, priced at £500, would earn guests a stay in an “executive room”; a 1976 (£800) and a 1964 (£975) release gains guests a “junior suite” and the 1975 (£1900) and 1971 (£2100) releases, a “master suite”.
Dom Pérignon branded glasses and a silver, branded cork-shaped box are yours as a keepsake with all except the 1995 release (when your stay is pre-booked).
db is not sure whether this is a sign of the difficulties of shifting expensive prestige cuvée Champagne or filling luxury hotel suites in this British city famed for its concentration of millionaires. Or, more likely, the problems of doing either during these cash-strapped times.
Patrick Schmitt, 27.08.09