This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Stowells launches on-trade push
Constellation Europe has launched a new marketing programme for Stowells, its flagship on-trade brand.
This July sees the first distribution of Stowells toolkits to each of the brand’s pub and club accounts. Containing a newsletter, merchandising advice and promotional ideas, these toolkits will now be sent out on a quarterly basis.
A new website to support this activity, www.aroundtheworldwithstowells.com is due to be launched simultaneously.
Clare Griffiths, vice president of European consumer marketing, comments: This initiative will help increase licensees’ wine knowledge, which will in turn help sales. It will also deliver occasion opportunities and promotional activity to drive additional volume to benefit all our on-trade customers.”
Gabriel Savage, 22.07.09