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News
Be There with Smirnoff
Smirnoff has launched its new campaign, inspiring consumers to “BE THERE”.
The vodka brand will be organising Smirnoff Experience events, aimed at encouraging consumers to do something unusual. The Smirnoff website will also act as a hub for consumers to collaborate on putting together their own extraordinary moments.
The brand will be channelling social networking sites, including Facebook, YouTube, Twitter and Flickr, enabling it to engage directly with consumers and encourage greater levels of interaction with this scheme.
Consumers will be invited to pitch ideas in a Tweet-sized format on how to turn an ordinary activity into something truly memorable. Winning ideas will receive $1,000 cash prize along with an HD flip camera to record and post their event online.
Philip Gladman, global brand director for Smirnoff Co. said: “The Smirnoff brand has a rich heritage in the world of nightlife and entertainment and has been there when these magical moments have been created. With this campaign we are taking that one step further, inviting consumers to join our quest to create one-of-a-kind experiences.”
The campaign is already being rolled out across seven of Smirnoff’s key markets: the US, UK, Brazil, Venezuela and Canada, with Australia and Ireland to follow from September.
Gabriel Savage, 15.07.09