This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Diageo wins Grand Marnier distribution deal
Diageo has reached an agreement with Grand Marnier to distribute and market the Grand Marnier liqueurs range in 61 markets across Western and Eastern Europe, Russia and former CIS countries, as well as duty-free.
The deal will see Diageo will start distribution in 26 markets, including Germany and Spain, on 1 July. France, along with a further four markets, will transfer to Diageo in 2009. Pan-European distribution is expected upon the expiration of existing contracts over the next three years.
Grand Marnier has been produced in France since 1880 and is available globally in 150 countries around the world. The range is led by Grand Marnier Cordon Rouge.
Gilbert Ghostine, managing director of Diageo Continental Europe, said: :The Grand Marnier range is renowned for its exceptional taste, quality and heritage. It will truly complement Diageo’s range of brands across Europe.
“We are confident that through our superior route to market and premium brand marketing expertise, this can only enhance the success and unleash the potential of Grand Marnier across Europe.”
Tom van Lambaart, designated chief operating officer of Marnier Lapostolle, said: ‘The agreement enables Grand Marnier to benefit from Diageo’s European distribution platform and its reputation in developing premium brands. We look forward to working closely with them in Europe.”
Alan Lodge, 09.06.2009