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News
Belvedere’s demolition mission
Belvedere Vodka’s new members’ club, Luxury Reborn, launches with a bang on 18 June when it hosts a Demolition Party.
The club is inviting members to its Portraits of a Palace event in London’s Shoreditch, with the venue designed to replicate the original Belvedere Palace in Poland. At the end of the night, guests will be invited to demolish the set, taking home their own piece of history.
Luxury Reborn has been created as a marketing tool to help all bars listing Belvedere to engage with the brand’s aspirational target audience. Launching initially in London, Manchester and Edinburgh, founder members already include The Hoxton Pony, Movida, Bramble and Cloud 23.
An online magazine and blog will further support the club’s aims, listing upcoming events and recommended Belvedere cocktails. Members will receive numerous additional benefits such as film previews, festival tickets and invitations to events at some of the top bars around the UK.
For more information or to apply for membership, click here.
Gabriel Savage, 10.06.09