Badger’s Land Rover giveaway.

Badger Ales is giving consumers the chance to win a new Land Rover Defender. Throughout June and July, the company will run a competition across its bottled range, including ciders, which are available in all the UK’s multiple retailers.

Collar tags on the bottles will carry a special competition code, which consumers can enter on-line to find out whether they have won the top prize. Winner or not, each entrant will receive 50p off their next bottle of Badger.

As well as encouraging increased trial and purchase across the Badger range, the promotion seeks to boost enrolment in the Badger Sett Ale Club, whose members are the first to know about the brand’s new products and promotions.

Brewed by Hall & Woodhouse in Dorset, Badger currently holds a 10% market share in the bottled ale market across the UK’s multiple grocers.

Gabriel Savage, 20.05.09