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Jack Rabbit’s bunny points loyalty scheme
Constellation label Jack Rabbit is about to launch an incentive scheme to reward trade customers for placing orders of the brand. The bunny points scheme will allow licensees to redeem points for a selection of items including spa days, UK vineyard tours and motor racing at Silverstone.
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To be launched on 1 April (it is not a joke), Jack Rabbit Wine Club is free for licensees to join via its website www.jackrabbitrewardsme.com. In launching the scheme, the brand hopes to capitalise on its current on-trade success of 10% year on year growth.
As well as the high-profile ‘experience’ days on offer, points can also be traded in for POS material including glasses, carafes, chalkboards and ice buckets.
Clare Griffiths, VP of European consumer marketing for Constellation said: “We recognise that these are tough times for licensees and want to try to alleviate some of the pressure by helping supply basic POS materials for free or perhaps an experience to give them a break and a day to remember. The Jack Rabbit Wine Club will not only benefit stockists by providing them with free essentials such as glassware but it will also drive lucrative wine sales as the merchandise will help keep the brand top-of-mind with consumers.”
Jane Parkinson, 11.03.09
i believe we are already on system just unable to access it
would like to join the wine club to collect the points
How do one go about joining to collect points please
I am trying to join the jack rabbit wine club..!!!!!! no links !!!!!!!!!!!!
want to register to redeem bunny points how to do this?
i have just moved to a freehouse and are having trouble getting pos from the brewery, been to a trade show and ordered 36 cases of your product, could you provide me with any pos please
trying to join jack rabbit wine club. no joy trying to get on line
I would like to join your loyalty points club to collect points for wine glasses. I order your wine through coors. How do I go about ghus