Drambuie ties up Morrison Bowmore deal

Morrison Bowmore Distillers is to provide The Drambuie Liqueur Company with supply chain services at its facility in Springburn, Glasgow.

The new arrangements, which will cover whisky procurement, blending and bottling, warehousing and logistics, will come into effect early in 2010 and will replace the supply chain services currently being provided by The Glenmorangie Company at its Broxburn facility.

The Glenmorangie facility is due to cease all blending and bottling activities within the next 18 months. 

Phil Parnell, CEO of Drambuie, said: “This new agreement represents an exciting new phase in the rejuvenation of the Drambuie brand and will provide real benefits to both companies.

"We and Morrison Bowmore are of similar size, we share the same philosophy of premium brands, with an emphasis on the highest quality of product and packaging and we see great scope for synergy between our two companies.  

“I would like to thank Paul Neep, CEO of Glenmorangie,  and his team at Broxburn, for their commitment to helping us make this a seamless transition. We have enjoyed a very strong relationship with them for a number of years now and I feel sure that our experience of working together will be of immense help in building a new, strong business partnership with  Morrison Bowmore.”

Mike Keiller, Morrison Bowmore’s CEO, added: “The addition of Drambuie doubles the size of our bottling output and underpins the economics of our business’s fixed cost base.

"Over the last two to three years we too have been rejuvenating our brands  and our distilleries, and we believe our two great Scottish businesses working more closely together will lead to further exciting developments for all our stakeholders in the years ahead.”