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Wine brand’s exclusive draught fount
Constellation Europe has launched a draught fount for Jack Rabbit, its exclusive on-trade brand. The draught has been created in response to the increase in draught wine served in on-trade establishments in the UK.
In order to capitalise on the growing trend of wine by draught in the UK, Jack Rabbit’s three-header fount, according to Constellation Europe, “increases visibility and dispenses wine at the perfect temperature”. Constellation Europe also states the serving method is effective as the wine box stays fresh for six weeks, explaining this is “consistent in quality.”
The triple fount dispenses three varietals, Chardonnay, Merlot and White Zinfandel. Short wine descriptions are also featured on the fount in order to provide further information for both staff and consumers.
Peter Spencer, senior vice president of sales for Constellation said: “Keeping popular wines like Jack Rabbit on draught makes for the speediest serve possible.”
Jane Parkinson 22/10/08