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100 proof offering from Belvedere
Belvedere Intense is a new 100 proof vodka exclusive to travel retail and World Duty Free. The 1 litre bottle will be sold at international airports for £29.99, or €45.
The new release will be available from October through high-end retailers at leading international airports, including London Heathrow Terminal 5, Paris Charles de Gaulle, Warsaw Frederic Chopin, Hong Kong International, Singapore Changi, Sydney, New York JFK and Buenos Aires Ezeiza.
Intense is 50% ABV, and double filtered through charcoal. Normal Belvedere is 80 proof, and 40% ABV.
The packaging will depart from the normal frosty white bottle, but will still feature the Belweder Palace (Pałac Belwederski), the Polish presidential palace from which the vodka takes its name. The new bottle will be made of black glass, with silver foil trees.
Alexis Hercules 01/10/08