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News
SABMiller gets sensible
SABMiller has launched an online guide to alcohol in order to help consumers make informed choices and drink responsibly. TalkingAlcohol.com takes a comprehensive look at all alcohol – from how it is produced to how it affects your metabolism.
This last section is what makes it stand out from the other sensible drinking initiatives already on the market. The website’s alcohol and body section takes visitors on an interactive trip through the body, while explaining how alcohol is absorbed and processed.
In addition, there is a “social situations” page, which lists factors to consider on a night out, including when not to drink alcohol. The site also includes information on the alcohol content, cereals and carbohydrates found in over 100 of SABMiller’s global beer brands.
Fionnuala Synnott 23/07/08