Repackage for Tokaj’s Disznókö

AXA-owned Disznókö in Hungary’s Tokaj region has repackaged its range and bottled its Dry Furmint white wine under screwcap. The new labels were designed by Hungarian artist Géza Ipacs and feature Disznókö’s modern winery built by AXA Millésimes on acquiring the producer in 1992.

“Sales of our Tokaj wines are steadily increasing via good retail stockists and listings in top restaurants,” said Disznókö’s general manager László Mészáros.
“We felt the time was right to streamline the labels, as part of our continued commitment to the re-emergence of Tokaj as a top quality wine region, recognised throughout the world.”
“The strong yet simple design, linking our new winery to the Disznókö brand, will give the bottles an up-to-the-minute look, and help to build customer loyalty throughout the UK.”

Patrick Schmitt, 07/05/08