Moët & Chandon launches indulgence programme

Moët & Chandon is encouraging consumers to indulge themselves with its latest offering – the Moët Rosé Jeroboam Indulgence Coffret.

Earlier on this week, five Jeroboams of Moët Rosé Brut Imperial went on sale in the Wonder Room at Selfridges, priced at £1,899. The purchaser of each coffret will receive a visit from the Moët Pompadours – women “especially trained in the art of eighteenth century seduction” – to their home for a “boudoir evening”. As part of the “at home experience”, the chilled Jeroboam will be delivered to the purchaser’s house on the day of the event and will be served by a waiter while two Moët Pompadours entertain up to six people with their games.

As part of Moët Rose’s indulgence programme, the Moët Pompadours will also be appearing in a selection of London nightclubs this spring, including Proud Camden (from 3 April for one month), The Gore (16 May), Maya and Studio Valbonne (both in May).

The Moët Rosé Jeroboam Indulgence Coffret and Moët Rosé Boudoir Evening is available in Selfridges, RRP £1,899, Tel: 020 7318 2375. The Moët Rose Pompadour evenings will commence in April and run until June.

Fionnuala Synnott, 23/04/08