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News
Gaymers launches plastic bottle
Gaymer Cider Company is launching a 500ml plastic bottle (PET) format for its pear and original ciders. The bottle has been designed for use at concerts, sports stadiums, festivals and other venues where glass bottles are traditionally prohibited.
John Mills, managing director of Gaymer Cider Company said: “Consumers want choice and variety so relevant brand investment and NPD are critical in adding further value to the market and increasing sales. As sales of cider continue to grow there are huge opportunities for the on trade to attract new cider drinkers by offering new ways to enjoy cider. The new Gaymers PET bottle format will increase drinking occasions and sales opportunities by allowing consumers to enjoy Gaymers cider while watching live events where glass is not allowed such as at gigs or sports matches.
The news of this launch follows the recent announcement that Gaymers original and Gaymers pear will be available to the on-trade in a new dual branded super-chilled condensing fount.
Patrick Schmitt, 16/04/08