Beefeater offers Mini promo prize

Beefeater is taking its association with London even further, giving consumers the chance to win a Union Jack Mini Cooper as part of its first off-trade promotion since the brand’s relaunch at the beginning of last year.

The promotion, which takes the form of a limited edition gift pack featuring images from the gin brand’s current advertising campaign, launches next month, with the goal being to drive sales in off-trade accounts. The campaign will be supported by a microsite whill be located at www.beefeaterwinamini.co.uk

Clinton Cawood, 09/04/08