Tetra for French Connection

Another Tetra-packaged wine is hitting Britain’s retail shelves. French Connection is adding a Sauvignon Blanc and Merlot in 1 litre Tetra Prisma cartons to its range.

Bottle Green, the UK importer behind the French Connection brand, has already secured a listing with Asda and the wines are due to launch in store at the end of February.
“The French Connection Sélection Tetra pack provides consumers with a really credible alternative to glass bottles. There are many benefits to the new pack and it is perfect for those consumers who want to make a positive contribution to the environment without compromising on taste or quality,” said Liam Grant, marketing manager for Bottle Green.

Patrick Schmitt, 13/02/08