This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Cherry nice new variant
Premium RTD brand, Tapio, has added another variant to the range. The London dry gin-based drink joins St Lucia Rum and French vodka flavours. Blended with pink grapefruit and cherry, the 4.7% ABV drink has an RRP of £15 per case of 12 to licensees.
The Tapio range is presented as a more premium alternative to traditional RTDs, using no artificial ingredients or sugar. It is being promoted to be served over ice, as a pre-mixed cocktail, primarily in the gastro-pub sector.
The brand has been supported by consumer sampling activity at various locations (including Selfridges, where it is the only RTD in stock), and will be sponsoring an upcoming Aveda event marking the start of the new season at brittique.com
Clinton Cawood, 30/01/08