Savanna cider launches ad campaign

South African cider brand Savanna has embarked on a London-centric poster campaign at over 8,000 tube sites.

The advertisements include a black and white picture complemented by quirky copy, all set against a yellow background. The strap line "support a life less sweet" signs off each of the four different executions along with the brand’s catch phrase – “put lemon in your cider”.

Anthony Mills, head of marketing, Pan-European, for Savanna said: "Cider is becoming a year round drink and the run up to Christmas has become a very busy period for us. We are supporting the brand with a campaign that reflects the humour associated with Savanna, worldwide.

"Savanna is also one of the sponsors of the British Comedy Awards and this is forming a keystone in the brand’s UK marketing strategy. It fits seamlessly into our quirky Christmas ad campaign."

Patrick Schmitt, 05.12.07