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Portman clamps down on Cannabis range
A range of cannabis-flavoured alcoholic drinks has been found to be in breach of the Portman Group’s alcohol marketing rules.
Perigan’s cannabis-flavoured gin, Iganoff cannabis-flavoured vodka and Rodnik’s cannabis-flavoured absinthe will no longer be stocked by retailers, unless marketing and packaging for the range is changed.
UK Importer Ultimate Brands has said that it will no longer import the banned drinks, which are produced by Spanish company Beveland SA. Ultimate Brands imports a number of spirit brands from around the world, including Vodka666, Ron Mulata, and Tres Sobreros Tequila.
The Cannabis range, which features a picture of a cannabis leaf on its labels, was found to be in breach of the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks owing to its “illicit drug association”. The group’s chief executive, David Poley, explained: “Too many young adults these days regard alcohol and illicit drugs as interchangeable. The industry must not contribute to this attitude but instead distance itself totally from illegal drugs.”
Clinton Cawood, 5/12/07