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Foster’s launch Tuscan rosé
Foster’s EMEA have launched what the company claims is the first premium varietal rosé from Tuscany in the UK off-trade. Called Gabbiano, the IGT wine is made from 100% Sangiovese.
The dry rosé, available exclusively at Sainsbury’s at £5.99, is produced on the estate of Castello di Gabbiano, which was bought by Foster’s Group in 2000 as part of a plan to diversify the company’s international portfolio of wine assets.
“Rosé is currently under-represented in Italian wine in the UK, with Italian wines constituting only 4% of total rosé sales, versus Italy’s 12% share of total still wine,” said Tyler Psarras, NPD concept leader at Foster’s EMEA. “Additionally, there are very few premium varietal or regional rosés on the market from Italy.”
Patrick Schmitt, 08/08/07