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News
Buckingham taps into trends
Buckingham Vintners has launched a wine that aims to take advantage of a number of current consumer trends – a sparkling Chardonnay rosé priced at £4.99.
Pink Chardonnay Frizzante has been exclusively created for the UK market.
The new wine has been created by Schenk Italia, and is already available in Asda, and under the Palazzo Nobile brand in Co-op. There are also plans to roll it out in M&S in autumn.
Buckingham Vintners marketing manager Jon Pepper describes the new launch as one that “combines three successful wine styles in one neat product.”
The company has, however, chosen not to disclose how the wine is made.
© db / Clinton Cawood / 29 August 2007