Grant’s is teaming up with the UK’s largest commercial radio station this festive season.

The blended scotch whisky, distributed by First Drinks Brands, will sponsor a Christmas CD on the radio station’s magazine, on-air advertising, and a promotion on the station’s website.

Brand manager, Mark Collins, believes that Classic FM "is the ideal vehicle for Grant’s, allowing us to communicate the quality and brand identity directly to our key target audience of 50 year old plus drinkers." This sponsorship forms part of a greater campaign, promoting Grant’s both as a gift and for personal consumption during the Christmas season.

© db 15th November 2006