Retail: One-bottle promos off

Oddbins has halted all price promotions on single bottles of table wine, effective 21 August.

However, the chain will still offer a 20% discount to customers making bulk purchases of at least six bottles of its “exclusive” range – products that are available only at Oddbins and that make up almost 90% of all listings.

The company explains that this decision has been made to ensure that consumers can have a better understanding of the relationship between price and quality. It will also allow many single bottle prices to be gradually reduced on an on-going basis.

“This is a very positive message for us,” explains Emma Nichols, head of buying. “We have always been at the forefront of wine education, and by offering a genuine price for the wine, we are able to ensure that our customers can trust that they are getting what they pay for.”

As well as the bulk discount deal, Oddbins will also continue to run its existing promotional activity for beer and Champagne.

© db September 2006