Business Appointments: Maxxium bolsters UK Marketing Team

PETER MOONEY has joined Maxxium UK as marketing director, effective this month. He fills the seat vacated by Huw Pennell, who was promoted to Maxxium UK managing director earlier this year.

Mooney joins Maxxium from Scottish & Newcastle, where he most recently worked as international marketing manager. Additionally, he has garnered extensive marketing expertise in a variety of roles with Coca-Cola, Schweppes and Diageo.
Based at the company’s UK headquarters in Stirling, Mooney will oversee a team of 36, driving an extensive wine and spirits portfolio.

Pennell comments, “Peter’s appointment underpins Maxxium’s commitment to delivering outstanding marketing across all our brands. Quality is at the heart of our marketing strategy, and Peter is undoubtedly a quality operator.”

Since Pennell’s promotion, the marketing director function has been occupied by Martin Price, who has assumed a similar role with Maxxium Deutschland.

© db September 2006