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News
Lambrini girls embrace footie
Last month saw the launch of the “Lambrini Girls Just Wanna Be Footballers’ Wives†campaign, with adverts featuring lines such as “Act Posh†and “Trophy Husbandsâ€.
“Lambrini girls will not be widowed this June! World Cup Wives may be even more fun than the football,†says Geraldine Marks, senior brand manager for Lambrini.
The £500,000 consumer campaign will also feature sampling activity and PR stunts. On-pack promotion will include footballers’ wives-themed prizes, such as a weekend away in a five-star hotel. A website will support the campaign, featuring guides to the World Cup, as well as a spoof guide to being a footballer’s wife.
“The campaign should make Lambrini the female drink this June and get it noticed in a sea of activity by big beer brands for men,†said Marks.
© db June 2006