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News
Brasserie Artois
InBev UK has rearranged and extended its Artois range of beers to create Brasserie Artois.
The new family of beers will include Stella Artois and Artois Bock, as well as a new 4% ABV wheat beer called Peeterman Artois.
The new presentation of the range will allow on-trade retailers to take advantage of the popularity of Stella Artois, while encouraging consumers to experiment with new styles of beer.
The range will replace the current Stella Artois and Artois Bock fonts and glassware with Brasserie Artois material. The new fonts, in two-out and four-out format, will assist proprietors in selling a perfect pint. The fonts will allow for any combination of the three beers, and will feature Brasserie Artois branding, as well as logos for the individual brands.
The Peeterman Artois is set to launch in July, while an estimated 8,000 fonts will be converted in the course of the year.
InBev will invest £50 million in Brasserie Artois during 2006.
db May 2006