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Coming up roses
Laurent-Perrier claims that its continued sponsorship of both the Royal Horticultural Society (RHS) Chelsea Flower Show and other RHS activities has delivered stellar results
Linking Champagne with the most romantic of flowers, roses, can add “consistent sales growth”, claims Laurent-Perrier. The Champagne house claims that its continued sponsorship of both the Royal Horticultural Society (RHS) Chelsea Flower Show and other RHS activities has delivered stellar results.
This year Laurent-Perrier has looked to the chalky landscape of its French home to inspire its garden for the 2006 Chelsea Flower Show, to be held between May 23 and 27 this summer.
Designed by eminent garden landscaper Jinny Blom, the garden takes inspiration from decorative French gardens and uses only natural chalk materials and plants that are chalk-tolerant. The idea is to demonstrate how a seemingly unyeilding chalk landscape can be transformed into fine wines or fine roses.
“Since we first started working with the RHS and the Chelsea Flower show eight years ago we have seen consistent year-on-year sales growth across our range of Champagnes,” said David Hesketh MW, Laurent-Perrier’s MD. “Once again the sponsorship will be the major focus for our summer marketing activity,” he added.
db March 2006