This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Stoli moves to Pernod Ricard
Pernod Ricard has announced that it will be taking over the marketing and distribution of premium Russian vodka, Stolichnaya, in the UK
Pernod Ricard has announced that it will be taking over the marketing and distribution of premium Russian vodka, Stolichnaya, in the UK. Previously the brand was under the management of First Drinks in the UK market.
The deal follows a global agreement with brand owners, SPI, for Pernod to market and distribute the brand worldwide.
“We are very excited to provide the number-one selling Russian vodka to our customers as part of our new and enlarged portfolio,” says Simon Thomas, commercial director for Pernod Ricard UK. “We look forward to developing and growing the brand in both the on- and off-trade environments, working closely with the Stolichnaya team.”
For news of which sparkling personality will be heading up that team, turn to this month’s appointments pages (magazine only). db February 2006