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Uncompromising Pedigree
Marston’s Pedigree is launching a £2m marketing campaign to grow the brand across the Central and North West region this month.
Marston’s Pedigree is launching a £2m marketing campaign to grow the brand across the Central and North West region this month.
It is the first “heartland drive”, aimed at existing drinkers, the ale has run for three years, says brand owner, WDB Brands. It will be supported nationally with TV ads during key football fixtures and in the Sunday broadsheets.
“The campaign is a deliberate departure from traditional beer advertising with striking photography and copy more akin to contemporary brands,” says Peter Jackson, director of marketing at WDB Brands. “The ads emphasise that our drinkers have
made the right choice, which is complementary to the brand’s Don’t Compromise position developed last year,” he explains.