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News
Blason Screens Film Buffs
THE 2005 French Film Festival UK has found an appropriate sponsor in Blason de Bourgogne.
Running from November 4 to 14, the festival will play in independent cinemas in key cities including the Riverside London, Edinburgh Film House, Glasgow Film Theatre and Cineworlds in Birmingham and Manchester.
Cinema foyers will host sampling activity prior to the screenings and Blason de Bourgogne wines will be served in the cinema bars throughout the festival. The sponsorship will be supported by point-of-sale material and film buffs will have the opportunity to win cases of the brand.
“The sponsorship of the festival is our first foray into consumer-focused activity and we feel the association with innovative French cinema is a perfect fit for Blason,” says Marc Vachet, Blason’s export director.