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PKNT 4Q
Bottle Green’s Chilean PKNT brand will be bringing a bit of spice to the Q Awards this year as it has now been made official wine sponsor of this glitzy event.
The music industry awards organised by Q magazine are an annual celeb-fest attracting such megastars of the music bizz as Sir Elton, Sir Bob, Sir Paul, Sir Mick, Christina Aguilera and the Pet Shop Boys. Last year’s awards ceremony hit the front pages with Sir Elton’s less than friendly tirade against Madonna.
The PKNT sponsorship will run initially until September next year and will be supported by a wider print campaign with Q magazine. PKNT is currently finalising plans for a very high-profile and innovative presence at the awards ceremony and aftershow party, which will take place in London on October 10. Watch this space (or indeed the Salut page) for more details.