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News
Piat In The Pantry
Wine drinkers are being urged to stock up on Piat d’Or. Following the success of its Dinner Kits promotion last year, Piat d’Or has extended its consumer PR campaign with TV chef James Martin.
Still on the theme of informal dining, Piat d’Or has recognised that “today’s modern girls juggle busy lifestyles” and wants to make life a bit simpler for them by recommending 10 ingredients that no selfrespecting kitchen should ever be without. James Martin has recommended the ultimate “top 10 kitchen cupboard essentials” which include freerange eggs, chocolate, croissants and, John Major’s favourite, frozen peas. “The ingredients are basic yet can be incorporated in a number of recipes,” explains Jenny Wallace brand manager for Piat d’Or.