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News
Lambrini Girls Wanna Have Fun
It’s fun in the sun for Lambrini girls as Halewood International’s Lambrini launches its Original and Cherry brands in the on-trade this summer in 275ml packaging.
The move is being supported by a comprehensive £2 million marketing campaign, which includes both above-the-line advertising and a Lambrini Bikini tour of the UK’s beaches and city centres. Lambrini has seen 15% growth in the on-trade in the last 12 months.
Shot in Blackpool, the new advertising campaign is a major departure from previous campaigns as the pictures tell the story of Lambrini girls having fun in the British summer sun.
Richard Clark, head of marketing for Lambrini, comments, “Lambrini has always been a brand for girls who just wanna have fun and what better time to enjoy yourself than during what will turn out to be a sizzling summer?” The Met Office was unavailable for comment.
On-trade nights will follow the fun in the sun where bars and clubs will invite girls up on stage to show off their tans and hand out goodie bags to revellers.