Tasty Hols

Stowells will soon be making a splash on the small screen, as the new sponsor of ITV’s Holiday Showdown.

Stowells will soon be making a splash on the small screen, as the new sponsor of ITV’s Holiday Showdown. The activity will play a key part in Stowells’ £1.5 million Taste the World campaign and will be supported by promotional activity in both the on- and off-trade and a comprehensive consumer and trade PR programme. The series will air nationally from June 2 to July 19. Sarah Dear, marketing manager for Stowells, says, “Not only does it represent a perfect fit with the Stowells consumer demographic, it also enables viewers to take a step closer to the countries featured by selecting a wine from the international portfolio that Stowells represents.”