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Weight loss means cash gains
"Many consumers are relying less on the media when seeking dieting advice and instead turning to social networks and personal relationships.
A NEW report from independent market analyst Datamonitor has predicted a boom in spending on dietrelated food and drink in Europe and the US.
According to Datamonitor, the combined European and US consumer spend will grow from US$86.8 billion in 2003 to over US$100 billion in 2008, a rise of about US$14 billion – the equivalent of 16% growth in the market over five years.
The report reveals a marked shift among consumers with regard to their approach to weight-loss and dieting.
Exercise in combination with easy-tofollow diet regimes are fast becoming en vogue, while lowcarb diets such as the Atkins and the South Beach may now have to take a backseat.
"Many consumers are relying less on the media when seeking dieting advice and instead turning to social networks and personal relationships.
This shift in perspective provides new opportunities for the food and beverage industry to provide consumers with more than simply meals but with a lifestyle that they can buy into for years to come," explains Lawrence Gould, consumer analyst at Datamonitor.