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Peronis’s beer boutique
The opening of the store is part of Peroni’s high-impact global strategy to announce the exciting re-launch of Peroni Nastro Azzurro
PERONI Nastro Azzurro has announced the launch of Emporio Peroni, a minimalist boutique opening at 202 Sloane Street, London SW1.
Launched in March, the boutique is so exclusive that no-one will be able to shop there as only window shopping will be permitted.
The opening of the store is part of Peroni’s high-impact global strategy to announce the exciting re-launch of Peroni Nastro Azzurro, the UK’s No.1 premium Italian lager brand.
Birra Peroni’s classic Italian blonde has had a makeover including a longer neck and new label. "We want to challenge people’s perceptions of traditional beer drinking, positioning Peroni Nastro Azzurro as an aspirational brand that encompasses style, quality and authenticity," says Dario Paesano, export manager for Birra Peroni (UK).
The launch of the new store ties in with the release of cinema advertising, presence in the UK’s most fashionable bars, clubs and restaurants and the launch of a Peroni Nastro Azzurro designer merchandise range.