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Advodka tonic
With whisk(e)y enduring further decline in the US market, it’s down to vodka, rum and tequila to drive growth
THE TOTAL SPIRITS MARKET in the US stands at around 450 million cases, which places the US at number 4 in the world ranking of spirits countries. Whisk(e)y is the most important category, accounting for 27% of all spirits consumption but vodka is not far behind at 24%.
2003 saw the eighth consecutive year of growth for the US spirits market with vodka, rum and tequila driving the market. Despite steady progress being made by whisk(e)y, it has been gradually losing market share over the last decade.
New innovations in the vodka sector seem to be the main reason behind its slowing growth.
Canadean
Canadean are the world’s leaders in beverage market research, producing over 300 reports every year across all beverage categories. In the Wines and Spirits category Canadean deliver the most comprehensive reports available anywhere with analysis of all key spirits countries by brand, product category, owner and distributor.
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Forecasts are indicative only and act as a guide to possible future volumes.