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People Power
What do you understand to be the difference between New and Old World?
This is the first of a regular series where we ask consumers on the street for their views on issues currently affecting the drinks business and their shopping habits. This month we quizzed them on whether they understood what New World/Old World meant, and what are their main motivating factors for buying wine.
What do you understand to be the difference between New and Old World?
1% No idea
9% Place of origin
3% Regions recently bought from
76% Gave specific countries (below)
Mentions:
New World Old World
35% Aus 37% France
18% NZ 25% Italy
16% South Africa 20% Europe
10% California 8% Germany
8% South America 8% Spain
8% Chile
Countries recalled first:
New World Old World
71% Australia 69% France
15% South Africa 31% Europe
7% New Zealand
7% Chile
What is your main motivating factor when selecting wine?
33% Country/geography
26% Price
19% Grape variety
11% Style
7% Price
2% Journalistic recommendation
1% Organic
1% Award Winner
42% Country/geography
25% Price
21% Grape variety
8% Style
4% Brand
The consumers questioned for this mini survey were pounced on outside Oddbins, Waitrose and Safeway in Brighton.