ASC Fine Wines co-founder steps down

ASC Fine Wines has announced that Don St. Pierre Jr will resign from ASC and parent company, Suntory Wines International at the end of the month.

“When my father and I started ASC Fine Wines in 1996 our vision was to bring the best quality wines from around the world to wine drinkers throughout China, St. Pierre commented.

“The success we achieved is a testament to and a result of the passion, dedication and team work from the many wonderful people who worked at ASC over the past 19 years.”

As of 31 December 2015, St Pierre will leave his position as member of the ASC Board of Directors and also as senior advisor to Suntory Wines International Limited.

ASC Fine Wines is one of China’s major fine wine importer and distributor with around 1,000 team members across Mainland China, Hong Kong and Macau. It was described as “China’s greatest fine wine importer” by Robert Parker and includes a portfolio of over 1,200 premium labels.

“Moving forward, under the leadership of Bruno Baudry, CEO of ASC, and with the strong support of Yuji Yamazaki, Chairman of the Board of ASC and President and CEO of SWI, I believe ASC has enormous opportunities for growth and can continue to be the leading wine importer throughout Greater China,” St. Pierre continued.

St. Pierre was named No 7 in Decanter magazine’s 2011 Top 50 global wine industry power players and was selected by Wine Enthusiast magazine as the 2011 International Man of the Year. In 2012 the French Government also awarded him the degree of Knight in the French Ordre du Merite Agricole.

In response to St. Pierre’s decision, Baudry commented: “I would like to thank Don for his support and guidance over the last six months. ASC is a great company, with one of the best premium wine portfolios in Asia. I am very confident that the ASC Team and I will make ASC an even stronger company in the near future, and that we will further enhance the appreciation for and sales of fine wines in Mainland China, Hong Kong and Macau.”