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Wine launched to raise profile of Limestone Coast
It might be the home of the prestigious Coonawarra wine region, but Australia’s Limestone Coast is largely overlooked, according to one producer in the region.
Limestone Coast Wines (LCW) is hoping to catch the attention of UK consumers with the launch of an “edgy, forward thinking and artfully modern” range of wines produced in the Limestone Coast Zone in south eastern Australia.
Named The Hidden Sea, the range comprises a 2013 Shiraz, 2013 Cabernet Sauvignon, 2014 Chardonnay and 2014 Sauvignon Blanc, with its label designed by New York designer Jon Contino and Australian design agency Co Partnership.
“The emerging cool climate wine region of the Limestone Coast allows for a modern approach to winemaking”, said LCW’s sales director Justin Moran ahead of its release.
“Our core philosophy, to deliver more value to both the grape growers, trade and consumers and our nimble size allows products like The Hidden Sea to exist”.
The label and name of the range is a reference to the Limestone Coast region, which was once an ocean some 150 million years ago. The whale depicted on the bottle is a sketch of a fossilised whale found under one of the vineyards whose fruit is used to make up The Hidden Sea.
“We believe there is a place for wine that over delivers at its price point in the on premise market”, added Moran. “Particularly as people come to expect more from their glass in our pubs and bars.”
The range will be distributed in the UK by Kingsland Drinks, with a percentage of the profits from sales of The Hidden Sea will be donated back to environmental projects around the world.