Tesco slashes price of Champagne to £8
The festive fizz wars have begun and Tesco has thrown down the gauntlet by selling one of its Champagnes for just £8, undercutting Aldi by £1.99.
Louis Delaunay Brut, which usually retails for £25.99, will be on sale at Tesco stores for £8 until 2 December, making it cheaper than many Proseccos and Cavas.
A blend of 50% Pinot Noir, 35% Pinot Meunier and 15% Chardonnay, the fizz, made by Dizy-based Les Roches Blanches, picked up a bronze medal at this year’s IWSC awards.
It is described on the Tesco website as being “lemony fresh with white peach flavours and a citrus zing.”
“This is a quality, award-winning Champagne and to find something this good for £8 on British high streets you’d have to go back at least 10 years,” said Tesco’s Champagne buyer Charlie Craven.
“We’re delighted that we can bring this to our customers at such a fantastic price,” he added.
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The price slash follows Aldi’s decision to sell Veuve Monsigny Brut for £9.99 a bottle.
Lidl and Asda also want in on the price war with the former selling its Comte de Senneval Champagne for £9.99 and the latter selling Pierre Darcys Brut for £10.
Earlier this week, we reported that Aldi has slashed the price of its fine wines and spirits by up to 78%.
The German chain is selling Hungarian sweet wine Chateau Pajzos Tokaji Aszu 6 Puttonyos 2008 for £18.99, which it claims has a recommended retail price of £76.
If you deduct VAT (£1.32) and Duty ( £2.64) plus a little something for transport, insurance, and storage, you end up with a cost price of about £4 or a little over €5.
It is scarcely credible that the supplier sold at this price and if the price was higher is it legal to sell the champagne in the UK at a loss?
It’s called a “loss leader”.