Matua lands Cricket World Cup deal

Treasury Wine Estates brand Matua Wines has been announced as the official wine for the upcoming ICC Cricket World Cup, to be hosted by New Zealand in February and March 2015.

The ICC Cricket World Cup Trophy (Photo: ICC)

The International Cricket Council (ICC) have appointed the New Zealand-born brand as part of a partnership that will see Matua products supplied at all cricket venues across New Zealand throughout the competition.

The sponsorship deal comes at the right time for Matua owner Treasury Wine Estates, which is still stuck in a financial quandary after recently turning down what many industry figures considered an attractive takeover bid.

Matua chief winemaker Nikolai St George said: “For New Zealand to co-host one of the world’s most watched sporting events is truly exciting, and for Matua to be a part of it offers an unprecedented opportunity to get some of New Zealand’s most awarded wines in front of a local and global audience.”

“Cricket is New Zealand’s summer sport, Kiwis absolutely love the game and so does the team at Matua. We’re looking forward to being a part of the biggest event happening in New Zealand this year, and we’re sure that that fans who head to the games will enjoy the action paired with our great wines.”

Commenting on the new partnership, ICC general manager, commercial, Campbell Jamieson said: “The ICC is delighted to welcome Matua on board as an Official Wine Partner in New Zealand. Matua is a renowned brand that has a strong presence both in New Zealand and across the region and we know that supporters will enjoy the offering across New Zealand venues at the ICC Cricket World Cup 2015.

“We are excited to welcome another strong brand to the commercial family for this competition and look forward to welcoming additional partners in the weeks and months to come.”