Sixth Bulk Wine fair ‘most ambitious’ yet

The sixth World Bulk Wine Exhibition (WBWE) will take place in Amsterdam later this year, providing sellers of bulk wines with a unique opportunity to present their wines to industry buyers.

Aimed primarily at wineries in the bulk wine market seeking markets for export, bulk wine buyers and wine dealers, the event will bring together nearly 200 producers from 16 different countries over two days with the chance to showcase their products to some 4,000 visitors.

Declared by organisers as its most “ambitious and international edition”, this year’s event will take place at Amsterdam RAI, increasing its exhibition space by some 6,000m2, on November 24 and 25 shortly after the 2014 grape harvest.

It is the only trade fair at which visitors can gain access to wine volumes of up to 30 million hectolitres.

The sixth WBWE will focus on new trends on the global market, the importance of new technologies and the growing quality of international bulk wines.

Ahead of the event, organisers have announced the winner of its 2014 Voice of Wine prize, which will be awarded to Wines of South Africa in recognition of its efforts to promote South African wines abroad and for improving its image, particularly in relation to its bag-in-box packaging.

The Voice of Wine prize was created by the WBWE to reward those who “defend the values of wine and the social, cultural and economic aspects of the sector.”

For more information on the exhibition click here.