This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Diageo to roll out Parrot Bay frozen cocktails
Diageo has announced plans for a national roll out of Parrot Bay “freeze and squeeze” cocktails, following a successful trial in 2012.
The cocktails will be available nationwide from April and the range comprises single serve, ready-to-drink cocktails in three flavours: Berry Daiquiri, Citrus Daiquiri and Pina Colada. The cocktails are frozen before consumption and come in a liquid pouch format.
Louise Robbie, senior innovation manager at Diageo GB, said: “Following explosive growth of frozen alcoholic cocktails in the US, we have tested Parrot Bay ‘freeze and squeeze’ cocktails in three European countries and seen great results across the board – so now is the time to roll the product out further.
“The launch of Parrot Bay ‘freeze and squeeze’ cocktails in the UK is set to inject real excitement into the spirits market, opening up huge sales opportunities for the off-trade by offering consumers a new and exciting way to serve drinks during the ever-popular ‘casual get-togethers’ occasion.”
The launch of the Parrot Bay cocktails, which will have a £2.49 RRP, will be supported by a £2.1 million through-the-line marketing campaign, including TV advertising in the UK. The frozen cocktails will also be sold in eight other countries across Europe.
Where can I buy the frozen drinks from many thanks
asda sell them not sure what other retailer tho
Can you do a rum punch cocktail it would go down really well.
Are you not making the sangria frozen pouch anymore? My friends and I have been waiting all winter for summer to come so we could get the sangria pouch!! It’s the perfect mix!!
Have you stopped making margarita frozen pouch