This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Waitrose targets sub £5 wine in own-label relaunch
Waitrose has introduced an alcoholic ginger beer and unveiled a sub £5 wine range as part of an own-label drinks relaunch.
Some of the wines in the new-look Waitrose range
As many as 77 alcoholic drinks have been given a new look, which include nine new own-label wines under £5, and a sparkling wine under £6.
“Our commitment to offering the best value for money means that this is the first time we have launched a range of Waitrose own label wines for under £5,” said Pierpaolo Petrassi MW, head of wines, beers and spirits at the grocer.
“We have given these wines every bit of TLC that we would give a bottle of Waitrose Vintage Champagne,” he added.
As well as the additional wines, there is now an alcoholic ginger beer and a new range of beers, ciders and spirits including a German Pilsner, blonde Belgian beer, vodka, Scotch whisky, rum and brandy.
Highlights in the range include:
Waitrose Mellow & Fruity Spanish Red 2011 Campo de Borja, Spain £4.99
Waitrose Smooth & Spicy Australian Red NV South Australia £4.99
Waitrose Ripe & Juicy Spanish Rosado 2011 Campo de Borja, Spain £4.99
Waitrose Fresh & Zesty Spanish White NV Spain £4.99
Waitrose Fruity & Refreshing Australian Dry White NV South Australia £4.99
Waitrose Bright & Fruity Sparkling Wine NV Italy £5.99
Waitrose Alcoholic Fiery Ginger Beer 500ml £1.95
Waitrose Czech Pilsner 500ml £1.89
Waitrose German Pils 500ml £1.89
Waitrose Bavarian Fine Wheat Beer, Germany 500ml £1.94
Waitrose Bavarian Dark Wheat Beer, Germany 500ml 1.94
Waitrose Belgian Blonde 330ml £1.79
Waitrose Spanish Cerveza, Spain 6 x 250ml £4.85
Waitrose Cidre De Normandie, France 500ml £2.29
Waitrose Herefordshire Cloudy Cider 500ml £2.29
Waitrose Vintage English Cider, Herefordshire 500ml £1.95
Waitrose Vintage English Perry, Herefordshire 500ml £1.95
Waitrose Premium London Dry Gin 70cl £14
Waitrose 3-Year-Old French Brandy 70cl £11
Waitrose Cognac VSOP 70cl £22
Why is that any wine company that Simon Mcmurtie touches ends up a total loss to the paying customer … first Waitrose ….. then Averys then Laithwaite …. the wine ordered is promised emailed to confirm that it will arrive in the vineyards wooden crate and then turns up in a rubbish brown card board box which disintergrates in ant cellar or door step in the rain . Losing all integrity in the wines value and curb appeal…anyone else feel totally defrauded by any of this kind of behaviour from their wine merchant … we all better stand up for our rights and say enough is enough!